In 2000, when Louisville liquor retailer Gordon Jackson won a full barrel of 15 year bourbon from Julian Van Winkle III, Jackson immediately knew how he wanted to bottle and sell the exquisite whiskey: under the name “Dirty Helen” Cromwell.
Helen Cromwell—Jackson rightly believed—is a legend. Born in 1886, Cromwell lived a hedonistic life of reckless abandon: sex worker, madam, speakeasy operator, and finally, from the 1920s through the 1940s, the iron-fisted proprietor of Milwaukee’s infamous Sunflower Inn. There, Cromwell only served whiskey—Scotch or bourbon—and a pile of foul-mouth insults to anyone who asked for alternative imbibes, hence the sobriquet “Dirty Helen.” Enamored with Cromwell’s brazen, unrepentant escapades, Jackson believed Van Winkle’s first single barrel bourbon the perfect embodiment to honor the queen of grit.
A scant 72 bottles of D.H. Cromwell—the federal government rejected the originally proposed name of “Dirty Helen Cromwell”—were produced, a wheated 15 year Kentucky bourbon that had an unusual proof of 92.4. An artistic friend of Jackson’s designed the askew label, including the letters “VGS” at the bottom, an old wine term that stands for “Very Good S**t,” a phrase Jackson found particularly fitting in this application. Priced around $60, Jackson recalls the bottles moving slowly, though all eventually sold. Today, remaining D.H. Cromwell bottles hammer for more than $18,000 each at auction.
Now, 25 years after its initial release, Old Commonwealth is pleased to announce D.H. Cromwell is back.